Everyday Heroes

Creating a movement around employment

Client: Everyday Heroes

What we did: Online Strategy, Digital Marketing, Social Media

Everyday Heroes is a social initiative in the Netherlands that aims at helping people with a distance to the labour market find employment. Businesses purchase ‘power certificates’, which are used to take away any barriers a person may encounter while finding employment. This can be anything from additional training, a bicycle to get to work or financial support during an unpaid internship. To establish the online presence of Everyday Heroes, VISSCH+STAM helped the initiative in developing an online strategy, with its online marketing, social media, and community engagement activities.