Fashion for Good

Fashion for Good Experience

Photo: Presstigieux

Client: C&A Foundation

What we did: Curatorial Development, Concept Development, Community Engagement, Project Management

Fashion for Good is a global initiative to make all fashion good. For the launch of the initiative in March 2017, VISSCH+STAM collaborated with Local Projects from New York to create a launchpad exhibition for their headquarters in Amsterdam. The launchpad exhibition told the story of Good Fashion and offered visitors different ways in which to engage with the content: from a playful Activation Room to a Story Forest full of encounters with fashion innovators.
VISSCH+STAM continued its involvement with Fashion for Good into 2018 and, again working alongside Local Projects, realized and delivered in October 2018 the Fashion for Good Experience, the world’s first interactive museum and shop for sustainable fashion innovation. The Fashion for Good Experience is a space where visitors discover game-changing innovations shaping the future of fashion. Audiences find concrete ways to have a positive impact, commit to taking action, design their own Cradle to Cradle Certified™ T-shirt, or shop for sustainable products.