Strategic development Jaya He Museum

A new museum on Indian arts and crafts, located at Mumbai International Airport

Client: GVK/Jaya He Museum

What we did: Strategy Development

The Jaya He GVK New Museum is the most comprehensive museum on art and craft of India and it’s entirely situated in the public space. Sharing its home with Mumbai’s International Airport it will, with 40 million yearly passengers, undoubtedly be the most visited museum in the world. The museum holds over a thousand artefacts, some dating back to the 11th century and it exhibits work from more than a hundred artists from all over India. The museum has an extensive education and outreach programme to bring the art and craft of India back into the public domain and closer to its audiences. VISSCH+STAM is developing the museum’s national and international strategy.