The big stories in nature

Environmental scan for the Canadian Museum of Nature

Client: Canadian Museum of Nature

What we did: Research, Vision Development

The Canadian Museum of Nature commissioned VISSCH+STAM to do an environmental scan of the big content ideas for natural history museums for the next ten years. Through a series of interviews, desk research and quantitative analysis, the scan highlighted both the most important stories about nature, humans and their relations that need to be told, and the approaches to tell them.